Each and every economy is moving in the direction from cash preferred economy to cash less economies. This can be observed by most economies having set a target to become a cash less economy by 2030 which is not so far to come. In order to attain this objective and to shift customers entirely from physical dealing with the financial service providers like bank to absolute virtual dealings. All this require developing a great user experience (UX) that instead of increasing their frustrations will help in creating altogether easiest way of doing their tasks in all their comforts and help in building brand loyalty. This research paper aims at determining what the customers want in UX (user experience) and whether organisations are able to understand what the customers expect from them and what is the likely the future of UX. This paper is based on explanatory and diagnostic research design and both primary and secondary data is used to meet the need of the study.

Keywords: UX, Online Transactions, Fintech, Design Thinking, Failure Mapping

Digital outreach is one of the way in digital marketing, it uses personal agreement with website owners/bloggers or anyone in charge of advertising placements on a certain online resource. By advertising placement we usually mean a banner, brand’s mention etc. The primary aim of digital outreach as a service is to create valuable and mutually beneficial backlinks. These links are meant to improve organic rankings and attract new audiences. In addition to that, outreach is an effective service to build brand awareness and gain trust of the customers.
Digital outreach is a relatively new service used for link-building, SEO Specialists, PR managers, Marketers, ecommerce stores and Media and Inbound marketing service providers will definitely benefit from Digital outreach marketing.

Keywords: Digital marketing, Backlinks, E-commerce, inbound marketing

A strategy is an action that involves planning how to do or achieve something. Strategic management involves:
1. Setting objectives.
2. Analysing the competitive environment.
3. Analysing the internal organization.
4. Evaluating strategies.
5. Ensuring that management implements the strategy throughout the company.
The primary responsibility of finance is to allocate and monitor resources that support the organization's goals while ensuring a balance between revenue and costs. On the other hand, HR is responsible for recruiting, motivating, and managing the people who advance those goals. It has become necessary for the HR and finance departments to collaborate to advance the company's goals.
Cost per hire, revenue per employee, and training cost per employee are three finance HR metrics that, when used effectively, can play a role in a company's success.
HR can use financial information to enhance financial strategy, analyse resources, and estimate project financial impact. These are some examples of how HR may utilize financial data to make better decisions, i.e., understanding and interpreting financial statements, income statements, balance sheets, cash flow statements, costing for HR, and understanding budgeting for HR.

The capital structure of a firm is often regarded as the most influential factor in predicting its long-term performance. A capital structure that incorporates many asset classes may generate increased returns for the company and its stockholders. As a result, this research looks at how capital structure affects business profits. This study's goal was accomplished by the use of correlation and regression analysis on the companies that were investigated. Books and periodicals, as well as the official NSE website, provided the essential secondary data. Given the significance of financial leverage's advantages to a business's bottom line, this article's primary objective is to shed light on the impact that leverage has on the stock market performance of publicly traded corporations. The data as a whole points to a favourable correlation between financial leverage and the outcomes for the sample enterprises. To rephrase, businesses that take on more debt tend to earn more money.

Keywords: financial leverage's, capital structure, stock proceeds, selected companies, national stock exchange.