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Volume-10, Issue-1 Year: 2023 (Jan-June)

Table of Contents

STRATEGIC KNOWLEDGE MANAGEMENT, INNOVATION, AND ENTREPRENEURSHIP IN HEALTHCARE MSMEs

Author: Rameshwar Mahajan, Pradeep Narwal

Country: India

Page No: 1-9

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STRATEGIC KNOWLEDGE MANAGEMENT, INNOVATION, AND ENTREPRENEURSHIP IN HEALTHCARE MSMEs

Author: Rameshwar Mahajan, Pradeep Narwal

Country: India


The Micro, Small and Medium Enterprises (MSMEs) in India are some of the most important parts of the country's growing industrial sector. In addition to offering job opportunities to millions of people throughout the country, it makes a sizeable contribution to India's Gross Domestic Product (GDP) and earnings from exports. The country's MSMEs have been instrumental in the country's socioeconomic development over the past half century and this sector has made significant contributions to the country's overall growth in terms of GDP, employment creation, and exports. The problem is that the product life cycle has been drastically compressed, and as a result, sustainability has become exceedingly challenging in almost all businesses across all industries.
In this regard, organizations strive toward structural and process innovations by creation, acquisition, and deployment of both tacit and explicit knowledge. In order for businesses to remain competitive and sustainable, entrepreneurs put a significant amount of effort into innovating their products and services. Knowledge Management and Innovation in MSMEs in healthcare industry in Punjab.

Keywords: Knowledge Management, Innovation Model, Micro, Small and Medium Enterprises, Punjab state healthcare industry.

CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER SATISFACTION IN COOPERATIVE BANKS: AN EMPIRICAL STUDY OF NASHIK CITY

Author: Akansha Dadasaheb Kadam

Country: India

Page No: 10-14

Abstract Download PDF Certificate
CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER SATISFACTION IN COOPERATIVE BANKS: AN EMPIRICAL STUDY OF NASHIK CITY

Author: Akansha Dadasaheb Kadam

Country: India


The term Customer Relationship Management is used to reflect a variety of themes and perspectives in Indian banking sector. Customer Relationship Management system supports to track customer interactions with objectives of personalized products and services to their customers. Customer Relationship Management works as an effective way to integrate customer’s management and service strategies in order to increase customer benefits and optimize customer relationship in the long term. The practice of Customer Relationship Management is often perceived as a win-win proposition, where a firm can support to solve raising problems and at the same time building the confidence in the minds of the customers. Changes in the traditional banking models helps to enhance technological development and the move from mass management towards the era of customized management have also fostered the adoption of Customer Relationship Management approach. Consequently, mainly leading firms have taken advantages of utilizing Customer Relationship Management to expand their markets and create loyal customers.

Key words: Cooperative Banks, Customer Relationship Management, banking sector

ENTREPRENEURSHIP AND START-UP DEVELOPMENT: AN ANALYTICAL STUDY

Author: Marul S.R, Joshi S.S

Country: India

Page No: 15-19

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ENTREPRENEURSHIP AND START-UP DEVELOPMENT: AN ANALYTICAL STUDY

Author: Marul S.R, Joshi S.S

Country: India


Entrepreneurship is characterized by the process of recognizing opportunities to build a new product, service, or process and finding necessary resources to exploit the opportunity and improving the lifestyle of people. Entrepreneurship is generally regarded as a force of change, innovation and development in modern economies.
A startup is a company that's in the initial stages of business. Founders normally finance their startups and may attempt to attract outside investment before they get off the ground. Funding sources include family and friends, venture capitalists, crowdfunding, and loans.

Keywords : Features ,Advantages , Application , Types.
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NSMJ (Nehru School Of Management Journal) is a peer-reviewed open-access journal dedicated to publishing high-quality research in management, commerce, and business studies. It serves as a platform for researchers, scholars, and professionals to share innovative ideas and insights that contribute to the global academic community.

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