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Volume-12, Issue-1 Year: 2025 (Jan-June)

Table of Contents

Customer Relationship Management: A Catalyst for Loyalty in Fuel Retail

Author: Sumit Sharma, Rohit Jain

Country: India

DOI: https://doi.org/10.5281/zenodo.18589390

Page No: 1-8

Abstract Download PDF Certificate
Customer Relationship Management: A Catalyst for Loyalty in Fuel Retail

Author: Sumit Sharma, Rohit Jain

Country: India


Customer Relationship Management (CRM) has changed the manner businesses interact with
customers, specifically within the petroleum region, which operates in an extraordinarily
aggressive and price-touchy marketplace. This has a look at investigates the profound impact
of CRM practices on improving customer loyalty, an essential thing for maintaining
marketplace share and ensuring long-term profitability inside the industry. By exploring key
elements inclusive of customized client engagement, loyalty programs, and green provider
shipping mechanisms, the research highlights how CRM fosters trust and pride, main to more
potent client-logo relationships. Additionally, the have a look at delves into the demanding
situations confronted using petroleum companies, along with fluctuating fees, limited
differentiation, and evolving client expectations, emphasizing the importance of strategic and
adaptive CRM approaches to address those troubles. Incorporating a mix of qualitative and
quantitative methodologies, the studies examine real-global case studies and client comments
to present an insightful evaluation of CRM effectiveness in keeping customers and cultivating
loyalty. Furthermore, the findings underscore the essential function of the era in CRM
implementation, illustrating how statistics analytics and automation empower petroleum
companies to understand purchaser behavior and optimize their offerings. Ultimately, this
paper gives actionable hints for integrating revolutionary CRM techniques to raise client
pleasure and secure loyalty in a more and more dynamic and challenging market. They have a
look at contributions made bigger beyond the petroleum sector, providing treasured insights
for industries striving to navigate purchaser-centric demanding situations and build enduring
relationships with their customers.

Revolutionizing Inventory Management Through AI And Computer Vision Technologies

Author: Rohan Singh, Arif Rahman

Country: India

DOI: https://doi.org/10.5281/zenodo.18589599

Page No: 9-22

Abstract Download PDF Certificate
Revolutionizing Inventory Management Through AI And Computer Vision Technologies

Author: Rohan Singh, Arif Rahman

Country: India


The integration of computer vision (CV) and artificial intelligence (AI) is revolutionizing
inventory management by enhancing accuracy, efficiency, and responsiveness in supply
chain operations. This research explores CV and AI technologies such as convolutional
neural networks (CNNs), reinforcement learning, and real-time data processing that enable
automated stock monitoring, intelligent sorting, error reduction, and predictive analytics.
While these advancements significantly improve operational efficiency and decision-making,
challenges such as high implementation costs, data quality issues, employee resistance, and
ethical concerns remain barriers to adoption. The study also highlights emerging trends like
edge computing and IoT, which promise to further transform inventory systems. By offering
a strategic framework for implementation and addressing both technical and ethical
considerations, this paper provides valuable insights for practitioners and researchers aiming
to leverage AI and CV for sustainable and adaptive inventory management.
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Nehru School Of Management Journal (NSMJ)

NSMJ (Nehru School Of Management Journal) is a peer-reviewed open-access journal dedicated to publishing high-quality research in management, commerce, and business studies. It serves as a platform for researchers, scholars, and professionals to share innovative ideas and insights that contribute to the global academic community.

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